![]() ![]() ![]() In the world of SMS messaging, fraud activities are responsible for approximately $2 billion in losses every year globally. Unfortunately, like most industries, there are threats of fraud and scams with digital communications. Sender IDs are very useful for businesses to maintain control over their SMS messages and their digital identities to prevent fraud. Battling Fraud: Among the Top SMS Benefits for Businesses Each region has its own legislation preventing the delivery of Spam via SMS – The sender ID selected when sending your message will affect if and how recipients opt out of your SMS campaigns. SMS is a powerful way to connect with your customers, but you must execute your sending carefully and strategically. Why Is Choosing the Right Sender ID Important? They do not apply to every country, as not all operators offer these Sender IDs. Keep in mind these are general descriptions of Sender IDs. This number essentially becomes your mobile identity by ensuring your communication is consistent, SMS will appear in a single message thread on recipients’ handsets and customers can save the number. If you would like your customers to interact with you via SMS, the best way to do this is by purchasing a Virtual Number. your business name is a unique branding opportunity, however it eliminates the recipient’s ability to reply to your message making this a one-way SMS. Replacing a sending number with an Alpha Sender ID, ie. Virtual Number: Numerical Sender IDs have the same orientation as national mobile phone numbers.These are ideal for transactional or verification communication with customers. Alphanumeric: These Sender IDs replace a sending number with letters (max 11 characters), often a business or brand name for quick identification.Here are 2 basic Sender ID types for sending in Australia: Sender ID TypesĪvailable Sender IDs vary depending on the region you send the SMS to. This identifies the phone number, saved contact or organisation that sent the message. What Is a Sender ID for SMS Messaging?Īn SMS Sender ID, also known as an SMS Customer ID, sender name, or SMS originator, is what is displayed in your SMS inbox when you receive a text message to your phone. Doing so gives customers an added sense of security, demonstrating that the messages they receive are verified and explicitly from a business they use.įurther, having your brand name on messages that would otherwise be anonymous gives your business a boost by marketing your name in a clever way. With ever-present fraud abound, sending SMS from the same consistent number or a clear Sender ID like your business name, is a great way to protect your authenticity. There are infinite SMS benefits for businesses. Do you expect your customers to communicate with random, unknown numbers that reach them through text messages?Īn SMS Sender ID or consistent Virtual Number gives your business trustworthiness by telling your customers who you are right up front, improving the effectiveness of your SMS marketing campaign. ![]()
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